// ABOUT

Growth engineer, since 2017 · 10+ years.

Topan Adi Pamungkas Performance Marketing Manager · Gotrade (YC S19)

// THE PRACTICE

I started in frontend engineering and technical support, then moved into performance marketing without leaving the technical side behind. Today I run paid acquisition at Gotrade (YC S19) for the Indonesian market and build XerAds, an AI-native growth platform. I am as comfortable debugging a tracking pixel as optimising a campaign budget.

My approach

13 YEARS IN TECH

9 YEARS IN GROWTH

// 2013 ────────────── 2026 YEARS IN MARKET

I have been building for the web since 2016, first inside agencies, independently since. The stack changed a few times; the way I work did not.

// WHERE I HAVE WORKED · 13 YEARS IN MARKET

Gotrade (YC S19) XerAds Sayurbox ALAMI Hijra Bank Batumbu Investree Master Web Network Southbear Gotrade (YC S19) XerAds Sayurbox ALAMI Hijra Bank Batumbu Investree Master Web Network Southbear

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