// ABOUT
Growth engineer, since 2017 · 10+ years.
// THE PRACTICE
I started in frontend engineering and technical support, then moved into performance marketing without leaving the technical side behind. Today I run paid acquisition at Gotrade (YC S19) for the Indonesian market and build XerAds, an AI-native growth platform. I am as comfortable debugging a tracking pixel as optimising a campaign budget.
My approach
13
YEARS IN TECH
9
YEARS IN GROWTH
// 2013 ────────────── 2026
YEARS IN MARKET
I have been building for the web since 2016, first inside agencies, independently since. The stack changed a few times; the way I work did not.
// WHERE I HAVE WORKED · 13 YEARS IN MARKET
Gotrade (YC S19)
XerAds
Sayurbox
ALAMI
Hijra Bank
Batumbu
Investree
Master Web Network
Southbear
Gotrade (YC S19)
XerAds
Sayurbox
ALAMI
Hijra Bank
Batumbu
Investree
Master Web Network
Southbear