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// CASE · 2025

Sayurbox – 20x ROAS on grocery acquisition.

A holistic acquisition strategy holding 20x monthly ROAS with CAC under IDR 50k.

Owned performance marketing for a grocery platform where basket economics leave very little room for a sloppy CAC.

  • Consistent 20x monthly ROAS, from a strategy built around business goals rather than channel vanity.
  • New user CAC held below IDR 50k against a 150k AOV, with retention CPO under IDR 10k against a 250k AOV.
  • Multi-channel campaigns across Google Ads, Meta (including CPAS), TikTok Ads, programmatic and ad networks.
  • A/B testing and landing-page CRO run jointly with content, product and design.