Gotrade (YC S19) – scaling funded accounts.

Running the entire paid acquisition strategy for the Indonesian market as sole contributor, then leading it at manager level across Data, Finance, Legal, Product, Creative and SEO.

What moved

• Monthly user acquisition +373%, from 1.9k to 9.1k funded accounts, while CAC dropped 68% from $22 to $7.
• Month-1 revenue +345%, from $7.2k to $32.1k between June and October, peaking at 258% modelled 1-year ROAS.
• Payback period compressed from 9 months down to 2, with CAC guardrails set at ≤$5 on Google Ads and ≤$4 on DSP.
• Prestige-focused audience targeting took ROAS from 350% to 630%, driving 24% week-on-week revenue growth on a 3% spend increase.
• SEO organic revenue scaled from $5K to $16K–$25K weekly at 700%–2,000% ROAS, on an automated UTM tracking framework.

Under the hood

Led the MMP migration from Branch to Adjust and validated the Firebase, Meta and TikTok SDK integrations that feed it, so the attribution the budget decisions rested on could actually be trusted. Built a branded link shortener to replace a paid Bit.ly plan, and a Lark automation that ties Adjust links to article performance — cutting link creation from 5–10 minutes to 5 seconds per article.