ALAMI / Hijra – 202% YoY user growth.

Four years across two roles at a fintech that became a digital bank, first setting up the acquisition foundation and later leading it.

As Senior Growth Acquisition Manager

• 202% YoY Monthly Active User growth and 135% accumulated user growth.
• 47% YoY reduction in CAC through performance analysis and budget management.
• Organic-to-paid acquisition ratio scaled to 3.5x.
• Managed and mentored a team of four — SEO writer, two performance marketing associates, marketing analytics — with weekly one-to-ones.
• Directed the Adjust MMP integration for the new Hijra Bank app following the group rebrand.

As Digital Performance Marketing Manager

• Built the foundational acquisition strategy across all paid and organic channels.
• Owned end-to-end SEO, scaling organic traffic 2x.
• Established the mobile attribution framework with the product team.