// AUTHOR
Topan Adi Pamungkas
PERFORMANCE MARKETING MANAGER · GOTRADE (YC S19)
Performance Marketing Manager at Gotrade (YC S19), running paid acquisition for the Indonesian market as sole contributor. I started in frontend engineering in 2013 and spent three years in technical support before moving into growth, which is why I read a tracking stack as fluently as a media plan. I also build XerAds, an AI-native growth platform. I am as comfortable debugging a tracking pixel as optimising a campaign budget.
Method
Field notes
Case studies
Practice
Practice
Case Notes
Uncategorized
The loop I run on every account
2026 · METHOD
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The loop I run on every ac…
Migrating an MMP without losing your attribution
2026 · FIELD NOTES
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Migrating an MMP without l…
What a 68% CAC drop actually took
2026 · CASE STUDIES
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What a 68% CAC drop actual…
Booking engines: build or buy
2026 · PRACTICE
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Booking engines: build or…
A performance budget is a design decision
2026 · PRACTICE
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A performance budget is a…
What shipping my own AI product taught me
2026 · CASE NOTES
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What shipping my own AI pr…
Hello world!
2026 · UNCATEGORIZED
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Hello world!