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Gaming app insights report: 2026 edition

Mobile gaming remains one of the highest-performing app verticals. With 3 billion mobile gamers worldwide and IAP revenue growing for the third consecutive year to $81.8 billion, the opportunity is big. In a space with increasing competition for downloads, however, precision in acquisition, engagement, and monetization has never mattered more.

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Here’s some of what’s inside:

  • The latest data on installs, sessions, retention, revenue, and UA costs
  • Performance metrics broken down by subgenre, region, and country
  • Analysis of high-performing game genres, including hyper casual (29.1% of all installs), strategy, casino, hybrid casual, and many more
  • Measurement and attribution strategies to optimize performance and maximize ROI

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