// PRACTICE · August 12, 2026
A performance budget is a design decision
Why every project starts with a number: the weight the page is allowed to cost.
By Topan Adi Pamungkas · Performance Marketing Manager · Gotrade (YC S19)
Before moodboards, I set a budget: total transfer, JavaScript weight, time to interactive on a mid-range phone. Design happens inside that box.
It sounds restrictive. In practice it’s the opposite — constraints make the visual language sharper.
// KEEP READING
On the same thread.
The loop I run on every account
2026 · METHOD
Migrating an MMP without losing your attribution
2026 · FIELD NOTES
What a 68% CAC drop actually took
2026 · CASE STUDIES
// ABOUT THE AUTHOR
Topan Adi Pamungkas
PERFORMANCE MARKETING MANAGER · GOTRADE (YC S19)
Performance Marketing Manager at Gotrade (YC S19), running paid acquisition for the Indonesian market as sole contributor. I started in frontend engineering in 2013 and spent three years in technical support before moving into growth, which is why I read a tracking stack as fluently as a media plan. I also build XerAds, an AI-native growth platform. I am as comfortable debugging a tracking pixel as optimising a campaign budget.
- CERTIFIED
- Apple Search Ads Certified
- Full-Stack Digital Marketing Program (RevoU)
- Advanced SEO Programme (RevoU)
- EDUCATION
- BINUS University — Bachelor of Information Systems, Computer Science
- Institut Pertanian Bogor (IPB) — Diploma, Computer Engineering
// CONTACT
A number worth digging into?
I publish what I run. If an angle is missing, say so.
Write to me