Performance Marketing Manager at Gotrade (YC S19), running paid acquisition for the Indonesian market as sole contributor. I started in frontend engineering in 2013 and spent three years in technical support before moving into growth, which is why I read a tracking stack as fluently as a media plan. I also build XerAds, an AI-native growth platform. I am as comfortable debugging a tracking pixel as optimising a campaign budget.

Performance marketing Paid user acquisition Mobile attribution Google Ads Meta Ads TikTok Ads Apple Search Ads Adjust MMP Technical SEO Agentic AI Laravel Python

CERTIFIED: Apple Search Ads Certified; Full-Stack Digital Marketing Program (RevoU); Advanced SEO Programme (RevoU)
EDUCATION: BINUS University — Bachelor of Information Systems, Computer Science; Institut Pertanian Bogor (IPB) — Diploma, Computer Engineering

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